Case Study

Coca-Cola Amatil
Mixxit@Home Kiosk

Coca-Cola Amatil (CCA) is one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the world's major Coca Cola bottlers. CCA operates in six countries and has access to 270 million consumers.

The Mixxit@Home kiosk and App is a Point Of Sales tool for Coca-Cola Amatil to expand their customers’ thoughts of what drinks to make at their next social occasion, with the side effect of expanding customers purchase of Coca-Cola Amatil range of spirits.

Make Cocktails like a Pro, shaken or stirred

The Mixxit@Home kiosk and App is a Point Of Sales tool for Coca-Cola Amatil to expand their customers’ thoughts of what drinks to make at their next social occasion, with the side effect of expanding customers purchase of Coca-Cola Amatil range of spirits.

The challenge for Coca-Cola Amatil was many drinkers didn't feel comfortable or knowledgeable enough to mix their own cocktails at home. Shopping the spirits category was already confusing and difficult to navigate, often with minimal visibility in-store. This resulted in shoppers sticking with their tried and tested favourites of beer, wine and base spirits.

Coca-Cola Amatil saw an opportunity to educate shoppers and in turn boost sales of both their soft drink and spirits portfolio.

The key objectives:

  • Develop a shopper driven solution to drive larger basket sizes for key retail partners
  • Educate and give shoppers the confidence to make cocktails at home
  • Increase visibility in-store

The App went through a few separate phases with an increasing amount of pilot store locations with each revision.

The final app implemented an interactive experience to the user, allowing customers to browse a catalogue of drinks they can make at home. Upon making a selection they can email these recipes to themselves or share on social networks.

There was also a drinks wheel that when spun “wheel of fortune style” would randomly display drinks allowing a fun mode of discovery.

The iPad content was entirely updatable by Coca-Cola Amatil staff via a web admin and also provided them the ability to remotely display pricing promotions and change promotion slides on the attractor screen making the specific to the individual stores the Kiosk was located in.

The web administration also provided Coca-Cola Amatil live statistics which was important feedback on its success and a tool that was used to demonstrate effectiveness to the retailer.


Not only could the iPad perform the task of touch screen and 4G modem, it could also drive a larger screen.

When Enabled were brought into the Mixxit@Home project, Coca-Cola Amatil were working with Telstra to roll out expensive media PC and 4G modem solution for the Kiosks.

Enabled immediately spotted an opportunity to simplify the technical requirements of the project encouraging them to consider the iPad as the Kiosk solution.

Besides the appeal of the less costly integrated solution offered by the iPad, our rationale was that customers would have a higher affinity with the iPad than they would with the larger traditional touch screen kiosks.

The final benefit was that not only could the iPad perform the task of touch screen and 3G modem, it could also drive the larger screen above the shelving with different content, in this case an attractor video.

 


This project also included implementing:

  • 60 Drink recipes
  • Dynamic but intuitive menus and navigation
  • Fun to use spinning drink wheel to help with discovery
  • Attractor screen and Video produced by Enabled
  • Party planer mode to help determine quantities
  • Web interface for updating content
  • Custom attractor screens for tailored ads and promotion
  • Live statistics and usage reports
The response has been overwhelming, with feedback from retailers and consumers proving extremely positive. Some stores are recording up to 40% uplift in sales on products featured in the Mixxit@Home unit.
- John Murphy
Coca-Cola Amatil, Managing Director of Beverages

Gold Award

POPAI Awards

The Global Association For Marketing At Retail
Liquor Retailers Category - Shopper Marketing

See our other Case Studies

Have a look at some of our Case Studies or Let's Chat about making something together.

  • Clipsal by Schneider Electric

    Getting people excited about electrical accessories is not an easy job. But Clipsal with its omni-channel approach has won customers over.

    View Case Study
  • Coca Cola Amatil

    By mixing point of delight with point of sale, the food and beverage producer scores customer engagement, sales and an award.

    View Case Study
  • Western Australia Housing

    The government body transforms the way housing inspections are conducted with a robust mobile solution.

    View Case Study