Enabled will move you.
Enabled is a multi-disciplinary creative firm specialising in strategic online deployment.
Agility increasing ability (Who we are)
Whilst assembling a diversely skilled team, Enabled has intentionally maintained an agile company size that allows our experts to work closely together on each project. This means the final results have considered benefits from strategic, aesthetic, communicative and functionality perspectives.
Happy customers (Who we work with)
Today Enabled works with some of SA's leading agencies, as well as working directly with individual clients on a state, national and international basis.
In a nutshell (What we do)
“We propel you into the online world of limitless potential, whilst maintaining the integrity of your existing assets. Our expansive skill-set allows us to integrate each of your marketing components across different platforms to work harmoniously - each adding value to the other.”
Strategy
“Creative without strategy is called ‘art’. Creative with strategy is called advertising.” Jef I. Richards (Advertising Professor)
Begin with strategy
We know that marketing is a multi-faceted enterprise, so we plan with you to produce comprehensive, intelligent and expressive solutions, ensuring that every facet of your marketing campaign support and add value to each other.
Understand the market
Though not a marketing agency, we use the marketing mindset in what we produce, easing the gap between advertising and production. We add intelligence to creativity to produce solutions that are both striking and effective.
Run ahead
Enabled is committed to ongoing research and development to be strategically effective in new and dynamic opportunities. Our foresight with the iPhone saw us reach over a million people on our proof-of-concept project.
Listen and improve
We actively gather data and statistics from our online projects, and can analyse and interpret this information into helpful feedback. This is invaluable for evaluating the success of a strategy and for making further improvements.
Design
“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs
Connect and convey
Enabled understands that good design is not just about aesthetics, but effective communication. That is why we are serious about strategy and mastering contemporary media.
Real design online
We have built a team whose skill-set encompasses the full spectrum of production. The team is well-versed in offline media, including graphic design, photography and illustration, but our point of difference lies in our ability to propel existing concepts into the online world.
Dynamic Branding
Enabled works sensitively with existing concepts and brands. We understand the importance of brand consistency, and carefully maintain this, whilst enhancing it through features not offered by traditional media. In the event no brand system presently exists, we can assist in developing a powerful brand that is suitable for deployment across the media spectrum.
Motion
“If I could tell the story in words, I wouldn’t need to lug around a camera.” - Lewis Hine
What users want
Motion captures attention and engages audiences through the telling of a story. Youtube has now replaced Yahoo as the 2nd most popular search engine and multiple studies are pointing towards the popularity and potency of video on the web.
Fresh and fast
Enabled takes a different approach to the production of motion image and sound, catering specifically for your success online. To ensure that messages remain fresh and competitive we use an extremely cost effective and rapid strategy to add high-quality motion to marketing campaigns.
Embracing possibilities
With success in everything from TV commercials to animation, Enabled is well-equipped to take on your motion needs and help you harness the possibilities of the online world.
Online
”Trying to summarise the opportunities available online is like trying to capture the ocean in a teacup.” - Anonymous
Reach out
People are interactive beings, so for advertising to be effective, it needs to reach out and touch them, as well as give them the chance to respond. At Enabled, we use this principle in everything we produce. Going online greatly expands the possibilities of interaction.
Develop loyalty through positive interaction
Our background in understanding how people interact with computers means we create everything with the user in mind. This means easy navigation and highly usable features. We believe in producing websites that communicate, capture interest and look fantastic, whilst inviting interaction. People develop loyalty to what is familiar to them, and the more they interact with your brand, the more familiar it will become.
Spread the word
Enabled takes the benefits of online further with the uncommon ability to develop applications - from e-commerce tools to absorbing, quirky games. We also use viral and social campaigns to spread the message across local and global markets.
Entertain
“It’s all fun and games until someone adds strategy.” - Anonymous
Your signal: no noise.
The expectations of advertising are now higher than ever. Interruption is not enough - we must entertain. Advertising that offers consumers value invites attention, instead of just expecting it, and creates positive interaction with your brand. Enabled leverages the latest in new media technologies to deliver rich experiences that users and customers will actively seek out.
Long attention span.
Enabled create iPhone Apps and Flash games that can be deployed via iPhone / iPod Touch and online through iTunes, social networks and your company’s website. Our first iPhone App reached over one million iPhone users and stayed in the top 2nd position globally for a near record period. We can also create applications for other smart phones.
Offer value to receive value.
With years of experience in strategy, motion, online and design under our belts, Enabled know how to make games and apps extremely effective communicators of brands and companies. However, our first priority is always value, so we never make ill-disguised adverts - we create games and applications that truly entertain.
It is, after all, the way to reach people.