How could users be confident that they will get their beer after more than 2 weeks of brewing? There are many factors that could go wrong, e.g. timing, temperature. We want to minimise human error arising from the typical plastic home brew kits.
The idea is to let homebrewers monitor the brewing process anytime anywhere while having peace of mind from automation. We developed a working Internet of Things prototype as a proof of concept for BrewArt before building the real thing.
Essentially, Enabled wrapped a digital component around a physical product, facilitating communication between the BeerDroid and the user’s mobile phone via an app. Moreover, when consumers buy a recipe - a BrewPrint - from the online store, it automatically programs the BeerDroid to brew beer accurate to that style.
Hence, the IoT component does the job of automation, not because it was the latest technology at the time.
Considering the target market, deploying an IoT device would improve user experience by allowing a “set-and-forget” process.
Precision is key. This IoT technology takes care of the “science” so that BrewArt’s target customers can express themselves with the “art.”