Case Study: Clipsal | Customer Engagement & Ecommerce Platform

Addressing strategic challenges

Since 2011, the Digital Marketing Solutions team of Clipsal by Schneider Electric has sought leadership and direction from Enabled towards the mobile evolution. Initially being reactive to the “there’s an app for everything” wave, Clipsal thought a simple product catalog app would allow them to get their foot in the digital space.

Working in strategic partnership, Enabled was able to lead Clipsal on a pathway to capitalise on mobility through the development of what is now one of their most successful and important platform channels - the Clipsal iCat.

The evolution of a best-in-class platform

Over 6 years, iCat has transformed from a one-way to a two-way communication platform, and now to a revenue-generating marketplace. Working through various iterations, Enabled has ensured alignment with Clipsal’s strategic innovation roadmap.

Communication platform

Initially, Enabled transformed their paper-based product catalogue into a portable, intuitive, and completely searchable mobile app.

The second iteration saw iCat evolve into a two-way communication platform, as it allows deeper engagement from tradespeople - one of Clipsal’s main distribution channels. This is a result of asking the right questions, such as “How do we make it easier for tradespeople to do their job?” “How do we leverage the power of mobile technology to stay top-of-mind?” This allows Clipsal to cultivate loyalty in addition to their existing initiative, effectively creating a lock-in ecosystem.

SIDE STUDY / CLIPSAL

Setting the industry standards for mobile catalogues

Digital marketplace

Evolving far beyond a mobile catalogue app, iCat is now poised to be a one-stop shop for Clipsal’s vast range of products. Trades people can now order Clipsal products through their favourite wholesalers directly within the app. This allows Clipsal to engage in ecommerce while protecting the Australian supply chain.

Regional impact

Schneider Electric is looking to leverage this platform through Asia-Pacific. For example, there is already a New Zealand version of iCat.

SIDE STUDY / CLIPSAL

World-first innovation in the electrical industry

“Since choosing Enabled as our mobile application developer, we haven’t looked back. Their expertise and creativity took our initial concept to a new level, and the end result was incredibly well received by our target users.”

Anthony Locke

eCommerce Business Manager,
Clipsal by Schneider Electric

SIDE STUDY / CLIPSAL

iSelect - An app with Augmented Reality

Augmented Reality app acts as customised product demos, helping reduce purchase friction and costs from not opening more showrooms

Assistance in other areas of customer experience

A website that converts

Enabled worked on Clipsal’s significant website update, which included responsive designs, extensive product database integration and customised user experience.

Event promotional engagement

We developed a game to stir excitement before and during Australia’s biggest annual motor racing event - Clipsal 500.

SIDE STUDY / CLIPSAL

ClipsalSense – Bringing delight to customer experience

Large touch format acts as information hub at Clipsal’s Interactive Display Centre

Clipsal

By Schneider Electric

Addressing strategic challenges

The evolution of a best-in-class platform

Setting the industry standards for mobile catalogues

World-first innovation in the electrical industry

iSelect - An app with Augmented Reality

Assistance in other areas of customer experience

ClipsalSense – Bringing delight to customer experience