Since 1920, Clipsal has grown to be an Asia-Pacific market leader in data communications, energy management, industrial and home automation. Through the acquisition of Clipsal, Schneider Electric has strengthened its Asia-Pacific position.
Throughout the years, the digital version of Clipsal’s Trade Product Guide - iCat - has evolved to much more than a mobile catalogue app.
Recently, Clipsal saw an opportunity to transform iCat even further in response to a new wave of overseas manufacturers importing inferior clones and selling these online.
During the discovery phase, we worked closely with Clipsal to identify hurdles in terms of user experience, business viability as well as forming the right foundation in technology selection.
To protect the supply chain in Australia, Clipsal needed to get existing wholesalers on board with selling through iCat while letting these distributors retain control over factors like customer relationship and pricing.
In an industry where wholesale purchases are not normally done on mobile, it was critical to tailor-make the shopping experience to encourage uptake.
Journey mapping
Process mapping
Process analysis
Solution design
Utilising serverless and cloud architecture, Enabled carried out sophisticated integration work connecting iCat with multiple wholesalers’ systems.
Moreover, we also worked directly with all distributors to assist them with technical know-how. This not only helped ease the integration process but also reduce communication overhead for Clipsal.
User experience and user interface design
Architecture design
App development
System integration
Enabling eCommerce for trade electrical products
Electricians can browsing through a database of 17,000+ Clipsal and Schneider products, access real-time product pricing, availability and stock level at their preferred wholesaler through iCat.
By reducing purchase friction and giving accurate information, the app can build confidence in tradespeople to become the one-stop-shop for all things electrical.
