Brewart Defining Brand Icons

Creating
Labels

Brewart was launching with 40 beer recipes, we needed a way to visually represent these in the Brewart store and in the App.

Mac with floating beer labels

Brand
Recognition

By using attractive artwork we aim to subconsciously leverage recognition of favorite beer brands to bridge that gap for consumers and have them understand they can brew their own favourite beer style - right in their own home.

Floating beer labels

The Icons

Beer is a very visual industry, especially true when thinking of craft beer. Beer lovers pay close attention to the design of real beer labels, because without that you just have a brown or green bottle.

  • All
  • Lager
  • Ale
  • Craft
  • Stout
  • Beer label

    Abbey Dubbel

  • Beer label

    American Pale Ale

  • Beer label

    Australian Premium Lager

  • Beer label

    Aztec Cerveza

  • Beer label

    Bavarian Lager

  • Beer label

    Belgian Lager

  • Beer label

    Belgian Strong Ale

  • Beer label

    Birra Italiano

  • Beer label

    Bohemian Lager

  • Beer label

    California Steam

  • Beer label

    Coopers Extra Stout

  • Beer label

    Coopers Dark Ale

  • Beer label

    Coopers Extra Strong Vintage Ale

  • Beer label

    Coopers Mild Ale

  • Beer label

    Coopers Pale Ale

  • Beer label

    Coopers Sparkling Ale

  • Beer label

    Coopers Special Old Stout

  • Beer label

    Czech Pils

  • Beer label

    Deutsch Lager

  • Beer label

    English Pub Draught

  • Beer label

    Four Leaf

  • Beer label

    German Weissbier

  • Beer label

    Highlands IPA

  • Beer label

    Queensland Gold

  • Beer label

    Irish Red Ale

  • Beer label

    Londons Own Ale

  • Beer label

    Lords English Pale Ale

  • Beer label

    Midlands Pale Ale

  • Beer label

    Monch Lager

  • Beer label

    Mountain Range IPA

  • Beer label

    Neder Lager

  • Beer label

    Polski Baltic Porter

  • Beer label

    Revolution Dark Lager

  • Beer label

    Ruby Porter

  • Beer label

    Stars & Stripes Lager

  • Beer label

    Original Pilsner

  • Beer label

    Thomas Coopers Artisan Reserve

  • Beer label

    Traditional Irish Stout

  • Beer label

    Chiller Lager

  • Beer label

    West Coast

Adaptability

Designing these icons we needed to consider how they might be adapted in a broader sense. For example how would these look as label on the BrewPrint box or how they might look if used in a BrewArt concept store, whether they would be a promoted beer - hence needing wide web banner.

Beer labels on website Beer labels on website

Final
Thoughts

We set out with the intention of designing labels that had an appeal comparable to real well known beers. They also needed to engage the brewer inspiring them to want to go to the effort of crafting their beverage.

Beer labels on Laptop
Floating browser window with beer labels
The Bigger Picture
WHAT ELSE DID WE DO? View full project